Wednesday, 26 January 2011

Audience Research

Audience Research

This is a table showing the percentage of age, gender and class of people that went to see Hitman when it was realeased in cinemas. I chose this film as it relates to the film we are planning to shoot and we wanted to see which target audience it would most likely appeal to. As we can see that hitman was a very male dominated film with 65% of the audience being male. Hitman was viewed mostly by 15-24 year olds but also appeals to the older audience of 25-34 and 35-44. As we can see, the majority social class that watched hitman was C1 and C2 which are labelled as people with intermediate occupations, small employers and non professional self employed.

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